Named and acclaimed: Good news for GreenPalm
So – names have been named and it’s all out in the open. The WWF’s scorecard, rating retailers and manufacturers on their efforts to move towards sustainable palm oil, was published this week, prompting national news coverage and a steady flow of tweets on Twitter (follow me at twitter.com/greenpalmoil).
Many went with the line that some companies were not supporting sustainable palm oil production. That’s not an unexpected angle to take if you need attention-grabbing headlines, but the truth is that the scorecard also revealed that some pretty big, positive steps have been taken towards tackling the problems caused by unsustainable palm oil production.
For a start, many of WWF’s top scorers are members of GreenPalm. Let’s not forget that GreenPalm certificates began trading just over 12 months ago, and in that time over 180,000 have already been traded. Membership grows every day, and palm oil producers have earned well over $2m from GreenPalm for working sustainably.
Another big story this week was Marks & Spencer – one of WWF’s top ten – and its commitment to buy GreenPalm certificates to cover the company’s entire use of palm oil. Great news.
All in all, these are clear signs that progress is being made, step by step, towards making palm oil production a sustainable industry.
Supply and demand are gaining momentum fast – that’s the message I’ll be bringing to the 7th Roundtable Meeting on Sustainable Palm Oil in Kuala Lumpur next week. I’ll be at Booth 4 at the exhibition at the Hotel Istana from November 2nd to 4th. See http://www.rspo.org for more details. If you’re there, come and say hello!
Bob Norman - General Manager - GreenPalm